Creative Direction & Project coordinator for Ateneo Abierto.
Avant Garde Music Festival for Ateneo de Madrid.
Duties
-Development and implementation of new cultural content
with the aim of attracting a younger public to a 19th century institution
in the centre of Madrid with the financial support of the bank Caja Duero Foundation.
-The strategy and duties involved the following responsibilities:
-the creation of a new graphic image for the Ateneo (logo, dossier, applications and web)
-the raising of funds through private and public sponsors. Involved the following reponsabilities:
-selection of content and artists who were going to be part of the concerts
-PR with media
-coordination of Technical Production & on site co-ordination of workforce for 14 concerts of international bands in Madrid.