When it comes to success stories in the food industry, there are always three important factors: a passion for food since childhood, a light bulb moment and buckets of good luck. These are the three elements that have made The Bowler one of the most sought after street food trucks in London.
When it comes to success stories in the food industry, there are always three important factors: a passion for food since childhood, a light bulb moment and buckets of good luck. These are the three elements that have made The Bowler one of the most sought after street food trucks in London.
My earliest memory of ‘albóndigas’ takes me back to my grandma’s house in México: half pork and half beef with cheeky bits of boiled egg and rice hidden in the middle, floating on a delicious chipotle broth. Adults will always keep the recipe they picked up from their mothers and grandmothers close to their hearts, and will pass it on to their families to keep the tradition alive.
For Jez, “meatballs in the UK deserved a bit of a makeover,” so he came up with a range dishes (enough to fill a book) as exciting and tasty to make his menu a winner wherever he went. What looked like a mammoth challenge; being offered a food spot at a two-day music festival with 15,000 people attending each day, became a thrilling experience. Word of mouth and foodies’ tweets did the PR for him, and a fan base started to grow with each street food market that he parked his van at. A charming green grass van known as The Lawn Ranger.
If you are in London and have not yet had the chance to try Jez Felwick’s yummy dishes, follow him on twitter to keep up with the next locations that The Bowler will be visiting. In December, he’ll be at various parties as well as at KERB food market, which he is a member and supporter of in Notting Hill.